"Parents residing in North London seeks an exceptional and skilled tutor to assist their youngest child on his early path to becoming an British gentleman."
Looking at this advertisement, you might readily miss the term "initial stages" as simple an expression.
Yet, it could be the crucial element of this unusual position posting, as it attempts to find a mentor for a one-year-old.
Many of applications have already been submitted since the anonymous family posted their search for the highly paid tutor, who needs to be "someone very special".
Over the last few weeks, the listing has attracted notice in the media, with many asking why?
Forward-Thinking Method
Adam Caller, head and founder of Tutors International, which is assisting the family in their quest, said that notwithstanding first skepticism, he found the idea "visionary", and "progressive".
When he met the family, he noted they appreciated the unusual aspect of their request, and how immature their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had held off until their older child was five, and by that stage "cultural conditioning had already set in".
But what did the family refer to by "cultural leaning"?
It's "all-encompassing", he replied. "The manner you eat, how you speak".
He said the older sibling had picked up "very nuanced, unspoken signals" from the family, and had adopted their cultural norms. The family explained to Adam they wished to avoid the same situation to happen again with their younger child.
The strategy: To hire a English tutor, who needs to speak with Received Pronunciation, to shape the baby from the very start.
Natural Absorption
"A lot of the learning at the beginning here is rather absorbed naturally," stated the CEO.
It's through this natural absorption that the family are hoping the child will acquire the British traits they wish to instil.
The consultant said the tutor needed to be an individual who attended "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be doing things they don't even know they're doing, just naturally," he added.
Money No Object
The family informed him the successful candidate should ideally also have understanding of or passion in riding, winter sports, the arts and music so as to inspire the child in a wide range of interests.
Additionally though, he explained the family hoped the tutor to enrol the child on a range of courses so the child would be "horseback riding and picking up an musical instrument by the time they are around three years old".
In the family's perspective, assisting their son become a "UK sophisticate" will lead to success and provide access.
"Considering the rights and wrongs of that, because it's definitely a class statement," he comments.
However, despite all this guidance in "UK identity", would the child absorb alleged cultural leaning from the international family he resides with regardless?
"Absolutely", answered Adam. "They know this might not succeed, but they've just taken the view of, 'let's give it a go and we'll proceed as quickly as we can', because the cost of it is not a concern," he explained.
Idealistic and Unrealistic
Several in the tutoring industry who express similar doubts.
An education leader, CEO and founder of an educational organization, who supplies personal educators, commented that "the development of becoming bicultural, or in fact, discovering oneself, is something that must be lived into, not designed."
The expert explained that he had relocated from Asia to the Britain at the age of childhood, and had been raised knowing and embodying both cultures. He went on to learn at the University of Cambridge.
"The notion that a single person can function as a living vessel of UK identity, someone who can in some way transplant the qualities of a English gentleman upon a one-year-old child, appears naive and unrealistic," he wrote.
"From my perspective, having a typically English tutor from infancy will does not necessarily create the result they desire.
"I wasn't provided with such a figure, and nevertheless I have been fortunate enough to enjoy numerous of the experiences they aspire for their son."
He added: "The fact is, self-identity can not be forced from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Naturally, UK identity is something the expert thinks can be educated – and sold.
"I think the fact that the international society regards us in this respect is something that we should be cherishing|valuing|appreciating
